What is ChatGPT?
The ChatGPT is a variant of GPT (Generative Pre trained Transformer), It uses a complex machine learning model, ChatGPT processes language and helps to create responses automatically, Generative Pre-trained Transformer is an artificial intelligence (AI) model that can generate human-like text, It offers many applications such as language translation, summarization, and content generation.
It offers many applications such as language translation, summarization, and content generation. ChatGPT can be used as a language-learning tool, and it can be used as a language-translation tool.
The benefits of this latest technology has left digital marketers finding ways to utilize it more into their workflows. However, there has been speculation regarding if the use of Ai is considered ethical and whether or not it’s here to stay. We dive into the pros and cons and take a look at whether or not Chat GPT is a tool that should be utilized in marketing efforts.
Advantages of Using Chat GPT
There is no doubt in the fact that Chat GPT deserves all the hype that it has got, as it provides a lot of benefits to users. Check out some advantages of using this incredible AI tool:
- Time-Saving
The most significant benefit of Chat GPT is that it automates various tasks and helps users quickly get the data they need. For example, if you are a web developer you may have to write hundreds of lines of code to create a website. Writing that code manually may consume much time but if you do the same task on Chat GPT, you can save a lot of your time as it can quickly write the code. Once you get it, you can modify it according to your needs.
Similarly, it can also help writers create extraordinary content of any kind. Whether you want to write business documents, marketing copy, ads script, or a fictional story, Chat GPT can write it within a few seconds. For that, you only need to provide only a few prompts. The same is the case with SEO experts, marketing, and HR managers; they can save their time with this tool.
- Built Based on Advanced GPT Model
GPT-3 is an autoregressive language and language prediction model developed by OpenAI. It is one largest non-sparse language models and has been considered one of the most important AI systems ever produced. The subscription-based ChatGPT Plus is also based on GPT-4 which is larger and more advanced than GPT-3. The quality of texts it generates makes it difficult to ascertain whether or not it is written by a human.
- Great for Learning
Chat GPT is one of the best tools for learning. Chat GPT can help to hone your skills. For instance, if you are or want to become a fiction writer, you can learn a lot about fiction writing using Chat GPT.
For that, provide a story or paragraph you have written in your words, and ask it to rewrite using the style of any of your favorite writers. Chat GPT will do it within a few seconds.
Analyze its response, and compare it with your text. You will learn many things, including new words, terminologies, and ways to write a story.
Similarly, using this tool, you can also understand many complicated phenomena. For instance, if you are reading a book filled with jargon, you can write it in Chat GPT and ask it to rewrite in easy-to-understand language.
- Improve Content Quality
Content creators can also use Chat GPT to improve their content quality. Many writers who lack some qualities can perfectly utilize this tool to make their content more impressive and profitable. From finding contextual and grammatical errors, this tool can also improve the overall language of the content.
If you have written content in an ordinary language, you can ask it to improve its language, add expressions, or make it more engaging. It will quickly do it for you. That’s why content creators are in love with this tool and frequently use it to improve the overall quality of their content.
Your site’s content should be unique, specific and high-quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.
- Open For Further Fine-Tuning
Another advantage of ChatGPT is that its responses and overall performance can be fine-tuned. It banks on existing large language models while also having room for further improvements through active training using supervised learning and reinforcement learning. A user can upvote or downvote a particular response while also providing additional feedback. Its capabilities will improve further with the release of newer versions of the GPT model.
Disadvantages of Using Chat GPT
No matter how great this tool is, it still has many disadvantages. And here they are:
- Inaccuracies and Ambiguities
One of the biggest criticisms and limitations of ChatGPT is that it sometimes tends to produce texts that sound plausible or convincing but are incorrect or nonsensical under the surface. This phenomenon is called “hallucination” and it is common in language models. Furthermore, when it comes to obtaining information, it does not provide references or citations. Using this chatbot alone for research purposes and electronic trailing is not ideal.
- Doesn’t Satisfy Search Intent
GPT content usually doesn’t satisfy search intent. This tool is developed to answer users’ queries or provide them with the data they want, not to meet users’ search intent. It doesn’t know your targeted audience, their interests, demographics, etc. It only reads your queries and acts as you ask it to. That’s why no matter how good content you develop with this tool, you won’t be able to fulfill users’ needs with GPT content.
Those who are relying on GPT content are only wasting their time. They should avoid using it for whole content creation. Although they can use it to improve the content, they should avoid using it for writing the whole article.
- Limited Knowledge of Recent Events
The version launched in November 2022 can only provide information about events occurring in 2021 and earlier. It will soon provide more recent events as it continues to feed on data based on human-generated texts. Nevertheless, considering this drawback, users should keep in mind that it has limited knowledge of facts because it uses datasets that are not updated.
- GPT Plagiarism
GPT Plagiarism is another major issue with this tool. In order to stop people from relying on GPT content, many companies have built GPT plagiarism checker tools that analyze the content and find out which sentences are generated by Chat GPT or any other GPT tool. Although their accuracy rate is low, they are still reliable.
To avoid this issue, you can use an article rewriter to rephrase the content and remove GPT plagiarism. These tools make some major changes in the text and make the content look like it was written by humans.
- Ethical Issues and Concerns
Another disadvantage of ChatGPT is that it has been subjected to scrutiny. Several educational institutions have banned its use.
Researchers and creatives have worried about copyright infringement because its outputs are based on human-generated texts. It also raises the question of whether it is ethical to use it as a substitute for services that require human interactions such as customer service representation and even therapeutic counseling.
Final Words
Chat GPT is an excellent tool for time and cost saving, writing quality content, generating codes, and improving skill sets. However, totally relying on it can create many problems that can ultimately damage a person’s credibility. That’s why it is better to use it wisely and not cheat others.
This AI tool is still being trained, and its abilities advance over time as it picks up new skills. As a result of ChatGPT’s growing popularity, Google, the industry leader, has unveiled Google Bard AI, a multi-format artificial intelligence tool.
An AI chatbot named ChatGPT was just made available, and among its many features is the ability to respond to human questions with surprisingly thorough details.
All social media platform like Facebook, Linkedin, Pinterest and TikTok took long time to reach 100 million users but ChatGPT was emerged as the fastest growing platform in the world as it clocked 100 million users in just 60 days.
